Take it Back: Nas Performs Classics at Beats Music Launch
Last weekend, the Beats by Dr. Dre brand celebrated the launch of their new music streaming product, Beats Music, with a star studded guest list and iconic performances of a lifetime from Nas, Dr. Dre and Eminem, and more.
Friday Night marked the launch and celebration of Beats Music, a new innovation in music streaming from the creators of Beats by Dre. The private celebration was held at the Belasco Theater in Los Angeles featuring celebrity guests and performances. DJ Jazzy Jeff provided the music for the guests which included guests, Paul McCartney, Drake, Paris Hilton, Macklemore, Selena Gomez, Zoe Kravitz, Nicole Scherzinger, Queen Latifah, and more. Music executives and partners of the brand, Jimmy Iovine, Dr. Dre, Trent Reznor, and Ian Rogers presented a specially curated 90’s playlist with live performances from the decades most notable artists. One of the legendary and most talked about performances of the evening came when Nas took the stage. Performing in front of his peers and fans, Nas rocked the evening with classic performances of hits including Nas Is Like and If I Ruled The World. The evening also featured performances from Diddy and Ma$e, Bone Thugs-N-Harmony, Redman and Method Man, Cypress Hill, Geto Boys, Busta Rhymes, Blackstreet, Souls of Mischief and The Pharcyde.
Recap: Nas Honored At 2nd Annual VIBE Impact Awards
Swizz Beatz, Steve Stoute, J. Cole, and more came together to honor Nas at the 2nd Annual VIBE Impact Awards over the weekend.
This weekend Los Angeles was on fire with tons of celebrations and award events celebrating music in every capacity. Among those celebrations, was the 2nd Annual VIBE Impact Awards where Nas was honored for his immeasurable contributions to hip hop and the hip hop community. The private ceremony was held at a secret location where the MC was celebrated by friends, family, colleagues, and peers in the industry including former Manager and friend Steve Stoute, long time collaborators and friends Music Producers No I.D. and Swizz Beatz, Busta Rhymes, and more. Speaking on the significance of the honor, Vibe Media editor-in-chief Jermaine Hall stated “We didn’t want the VIBE Impact Awards to be a lifetime achievement award. We want to honor someone who has made a lasting contribution to hip-hop and will continue to do so in the future”. Hip hop artist J. Cole also took a moment to deliver a heartfelt speech on the impact Nas made on his life personally and professionally as he passionately praised the MC for his skill and integrity as an artist.
Complex Controversy: Nas Illmatic vs. It Was Written
This April, the hip hop community will celebrate the 20th anniversary of Nas’ classic debut album, Illmatic. Released April 19, 1994, the album is cherished as a classic and debated by many as the hip hop bible. Classic production, extraordinary wordplay, and the point of view of a 17 year old teen growing up in the projects seemed to connect with the masses and resonate a feeling of culture in the hip hop youth. There aren’t many arguments against the significance of the album and the talent of the young MC, who was 19 years old when the album was released. Nas created a legacy with Illmatic and fans were eagerly awaiting for the next chapter of that legacy with the release of his sophomore album, It Was Written. Released two years after Illmatic, the album took to appeal to a more mainstream audience and proved to be Nas’ most commercially successful release to date. The album included the iconic track If I Ruled The World (Imagine That) featuring Lauryn Hill, as well as other classics including The Message and Street Dreams. Both of these albums are special in their own rite and deserve equal praise for the impact they forged during what many consider to be the golden era of hip hop. Complex Magazine weighs in on both albums to decide which album ranks best on their list.
Primitive Apparel Presents Nas & Paul Rodriguez at AGENDA Emerge
Primitive Apparel in collaboration with HypeBeast go behind the scenes of The AGENDA Emerge Trade Show in Long Beach with exclusive clips from the stage and discussion panel with Nas and Paul Rodriguez.
Earlier this month, The AGENDA Emerge Trade Show took place in Long Beach, California at the Long Beach Convention Center. Primitive Apparel was on site to capture exclusive footage from the event’s much talked about discussion panel with Hip Hop legend and entrepreneur Nas and Professional Skater Paul Rodriguez. The footage goes backstage of the event and features Paul Rodriguez discussing the success of the speakers of the panel, with emphasis on Nas and the impact he’s had on the professional skaters life. The two discuss their new ventures as entrepreneurs in fashion and possible collaborations between Nas’ 12am Run Sneaker Shop and Rodriguez’s Clothing Store, Primitive Apparel. Check out the video for exclusive clips from backstage, the discussion panel, and even a hint to the opening date of Nas’ highly anticipated Sneaker Shop opening on the Las Vegas Strip.
The Source Magazine Presents the MLK Acknowledgement Award to Nas & The Game
Nas and The Game were honored by The Source Magazine with the Prestigious Martin Luther King Acknowledgment award for their acts of compassion and deeds to help others in their community.
In celebration of the birthday of civil rights leader Dr. Martin Luther King Jr. and the 25th Anniversary of their publication, The Source Magazine honors and acknowledges the work of members from the Hip-Hop community whose deeds and actions have demonstrated courage, compassion, and the will to serve others. This year, Nas, along with The Game, were honored for their acts of philanthropy and charity throughout their serving communities. Nas was specifically honored for his call to action last year in the case of a single and unemployed father of eight, Stanley Young. Young, a recent widow and laid off construction member in Washington DC, came to the attention of the MC when his manager was visiting the city and saw a news segment of the man pleading for assistance after losing his home in a fire started by a near by facility. Nas, who was on tour in Japan was sent an email with Young’s story and immediately reacted, calling for a call to action to raise money for the man and his family. Within days, Nas used his social media and celebrity platforms to garner attention and raise over $40,000 to assist the single father and his family through the online donation site, Crowdtilt. Nas also donated $10,000 to the Young Family and released the following statement, “As a single father I couldn’t help but feel for Stanley. He has my [utmost] respect as a man. It takes a real one to do whatever it takes to help his family. I want to help the Young family get a fresh start on life and I want the world to know that they can help make a difference if they stick together. We are learning an incredible lesson and Stanley is the teacher of that lesson. I cannot wait to meet them in person.” Humbling himself as a man and a human being, Nas stripped his celebrity in order to prove to the public and the youth especially, that we all have duty to impact the lives of one another and take care of our communities.